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REIMAGINE YOUR HOTEL IN 2021 AND BEYOND

August 10, 2020
The global pandemic has resulted in dramatic declines in hotel revenues and profitability. As the world begins to cautiously re-open, owners and operators must take a strategic and creative approach to ensure future profitability.


CBRE Hotels offers a comprehensive solution designed for owners and operators seeking data-driven insights and strategic guidance to sustain a profitable future for their hotels. It leverages premium tools to analyze each hotel in your portfolio, and provides estimates of the potential losses to be sustained by each asset in 2020, and the profits to be earned in 2021. Read our complimentary reports or connect with our CBRE Hotels professionals to better understand your options for a profitable future and obtain guidance on the changes you need to make to get there.

DISCOVER HOW TO REOPEN HOTELS PROFITABLY.

The following complimentary guide is designed to help hotel operators and owners deliver a safe, functioning, cash-flow positive hotel upon reopening. We’re in a time of profound uncertainty — but we believe the following contains crucial guidance that will help hotels reemerge as successfully as possible.
The following complimentary guide is designed to help hotel operators and owners deliver a safe, functioning, cash-flow positive hotel upon reopening. We’re in a time of profound uncertainty — but we believe the following contains crucial guidance that will help hotels reemerge as successfully as possible.

ESTIMATING HOTEL REVENUE & EXPENSES IN 2020.

Utilize our complimentary Downside Benchmarker report to compare and analyze what revenue and expenses will be for your hotel in 2020. Using history as our guide, we provide aggregated actual operating statement data from U.S. hotels that suffered severe declines in performance during the 2001 and 2009 industry recessions.
Utilize our complimentary Downside Benchmarker report to compare and analyze what revenue and expenses will be for your hotel in 2020. Using history as our guide, we provide aggregated actual operating statement data from U.S. hotels that suffered severe declines in performance during the 2001 and 2009 industry recessions.

Premium Tools

ESTIMATE THE OCCUPANCY & ADR LEVELS YOUR HOTEL(S) WILL ACHIEVE IN 2021.

Utilize CBRE’s myShare® tool to estimate the occupancy and ADR levels your hotel will achieve in 2021 based on the econometric Hotel Horizons® forecasts for 65 markets in the U.S. The myShare tool provides the ability to quickly and efficiently adapt the broader market forecast to your hotel(s), as well as its submarket and competitive set.

REIMAGINE YOUR HOTEL(S) FINANCIAL STATEMENT.

Your hotel(s) 2021 operations will most likely differ dramatically from the past, requiring you to rethink your financial statement. CBRE’s Benchmarker Now service allows you to analyze the 2019 operating performance of hotels that are similar to the hotel you’ve reimagined for 2021. View aggregated average revenues, expenses, and profits of a group of hotels offering the same facilities, services and amenities.

Connect with an Expert

 

CBRE Hotels Professionals can work with you to determine the following:

  • What actions can be taken to mitigate the expected losses?
  • Should the hotel close? Remain open? Be sold? Put in receivership?
  • Is there an opportunity to arrange a work-out with the debtor?
  • Is there an opportunity to arrange a work-out with the lender?
  • What is the value of the portfolio?

CBRE HOTELS RESEARCH

Specializing in analyzing and reporting on both the historical and future performance of the lodging industry.

CONTACT A CBRE HOTELS PROFESSIONAL