Unmatched Hotel Market Intelligence
CBRE Hotels Research’s experts deliver the most sought-after analytical hotel market research in the world. These trusted specialists in economics, data science and forecasting algorithms work together to enrich CBRE’s vast trove of lodging data and to produce forward-looking market performance scenarios that power forward-thinking ideas.
CBRE’s advanced analytical techniques are deployed at a consistency and scale that is unparalleled in the industry. With skillfully managed historical analytical datasets, our economists can consistently analyze characteristics, manage and test forecast models to offer CBRE professionals and clients unique views into the past and provide credible outlook scenarios for the future. CBRE’s multi-dimensional view advances the lodging industry and delivers transformational outcomes for clients and people.
Sector Coverage
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Platform Data Sets
Market Fundamentals
Fundamentals
We utilize modern time-series econometric techniques to relate general MSA-level economic conditions (proxied by employment, consumer price index, and GDP) to historical lodging performance in each market. These models generate hotel performance forecasts for national chain scales and location types, and chain-tiers, in each market and each economic scenario.
Investment Performance
Investment Performance
We utilize modern time-series econometric techniques to create market-level historical reference analysis (dating back to 2001) and forecasts for NOI growth, cap rates, property value per hotel room, total revenues and total expenses. These are calculated for four scenarios: Baseline, Downside, Severe Downside, and Upside.
Property P&L Database
P&L Database
CBRE maintains a database of thousands of financial statements collected annually from hotels across the United States. This searchable database provides in-depth analyses of hotel revenues, expenses, and profits for use in equitable benchmarking exercises.
National Outlook & Market Reports
National Outlook & Market Reports
CBRE Hotels provides quarterly individual market reports for tracked markets and submarkets including market forecasts, key economic statistics, historical performance data, supply and pipeline summary, and booking channel analysis.
Each market has its own nuances and may not fit the national narrative. By examining not only major markets individually but also submarkets, we are generating a more detailed and accurate view for market stakeholders.
Macroeconomic & Forecast Scenarios
Forecast Scenarios
Econometric Advisors generates quarterly CRE performance forecasts for the current state of the economy, macro overviews, job growth, availability, occupancy, supply, rent growth, transaction volume and demand. These include analysis for major markets and submarkets.
These forecasts are the basis for all other reports, products and analyses. The forecasts and scenarios inform EA’s trend analysis, both historical and into the future, and provide the groundwork for EA to be trusted advisors to inform real estate decisions our clients continuously face.
New Supply
New Supply
New supply data is powered by SupplyTrack, a database of proposed, underway, and completed commercial real estate projects in the U.S. and Canada. SupplyTrack reports and tracks construction projects through nine different phases: pre-planning, planning, final planning, bidding, start, underway, completed, deferred, and abandoned. Detailed project information includes square footage, construction cost, number of units, and location.
New supply data provides real estate professionals with an easy way to assess the coming supply of real estate in terms accepted and used by the real estate industry. SupplyTrack is a key driver of our sector forecasts.
Hotel Forecast Platform Data Tools
Hotel Horizons®
Top line performance metrics
Hotel Horizons®
Superior Market Forecasts and Insights for the Lodging Industry
Key Features
- Econometrically Derived Reports
Reports prepared on a quarterly basis that analyze historical and expected lodging performance. - 65 Major U.S. Markets and 435+ Submarkets
Coverage of over 65 major U.S. markets in addition to a national summary report of the entire U.S. lodging industry. - Forecast & Historical Data
Reports contain annual and quarterly forecast data, plus five years of historical market and submarket performance. Analyze baseline, upside, and downside forecast scenarios. U.S. and market historical data is presented monthly. - Market Segmentation
National data is presented by chain scale. Market reports display Upper, Middle and Lower priced segmentation. Two-year market level history broken out by booking channel. - On-demand Analysis
A variety of economic, demographic, and other benchmarking statistics appear in the reports to provide the reader with a deeper understanding of local market conditions.
Experience the Platform
Hotels Builder
Database connection and extraction
Hotels Builder
Simplifying connections to lodging market insights
Key Features
- Flow Data
Discover, sort and filter a catalog of 1,500+ Hotel Horizons® variables by region, sector and market for easy export. - Quickly Preview
Select from a list of variables across datasets and markets to preview your reports and update them live. - Save and Export
Export your reports for use in external models. Refresh stored queries as quarterly data becomes available. - Extracts Explorer
Choose from a list of pre-populated and commonly used reports.
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Benchmarker℠
Aggerate hotel performance
BenchmarkerSM
Select and define a comparable group of hotels
Key Features
- Financial Reporting
Instantly generate reports that compare the profitability of your property against the aggregated financial performance of a group of U.S. hotels. - Customized Criteria
Selection+7,000 properties searchable based on customized criteria. - Operating Performance Data
Explore aggregate data from the firm’s annual Trends® in the Hotel Industry survey of operating statements from thousands of U.S. hotels. - Data Analysis
Dive into 220 P&L line items, comparing average revenue, expense & profit information. Reports Presented in USALI Format. View a side-by-side comparison of six Departmental Sub-Schedules and a Labor Cost Analysis.
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Insights
US Hotels State of the Union September 2022 Edition
Property Operation and Maintenance – Maintaining the Value
Trends in Fixed vs. Variable Cost Analysis
US Hotels State of the Union - Labor Day 2022 Edition
Part 2 | Long-run (1946-2020) Effects of Inflation on Hotel Operating Performance
