About Us
CBRE Hotels Asia Pacific is part of the world’s leading, full-service real estate group focussed exclusively on the hospitality industry.
Our team has a mix of transactional, operational, valuation and consultancy specialists with a broad network and range of client contacts. Our hotel business lines include Asset Management, Hotel Capital Markets, Development, Investment Advisory, Feasibility Study and Valuation.
CBRE Hotels works closely with the other divisions in the group to provide specialist skills wherever required in the region. Our extensive network of offices enables us to have excellent local knowledge which we provide with our specialist understanding of the hotel market on both a regional and global scale .
During 2010, the combined value of assets successfully sold and valued by CBRE Hotels was approximately USD 72 billion. This makes us the only global integrated hotel real estate provider. Our diverse team uses their knowledge and experience to provide creative, resourceful, and inspired service to each client.
We offer the following bespoke services exclusively for clients in the hospitality industry:
Hotel Sales
CBRE Hotels offers a comprehensive sales service providing acquisition and disposal advice to a variety of clients specialising in both high-end, large, single-asset transactions and multiple-asset deals as well as motels, management rights, clubs and other leisure facilities such as resorts, marinas and golf courses. The team has an exceptional track record in the hotel investment market and has particular skills in successfully completing complicated and financially engineered deals. Clients benefit from the team's unrivalled contact database of owners, institutions, banks, private equity houses, and high-net-worth investors which is further enhanced by the strength of the greater CB Richard Ellis group.
Pub Sales
Our team has a very strong track record in selling pubs across a number of markets and a variety of trading situations. With a good understanding of operations and the market we are able to provide advice on maximising the sale price. The team has handled not only single sales but also complex rtransactions involving groups of pubs.
Valuation
Valuation assignments are undertaken throughout the Asia Pacific region and are led by valuers or surveyors with specialist knowledge of hotel markets. Our client base covers a broad range of operators, lenders, developers and investors with advice given for a variety of purposes including sale or purchase, financing, expert submissions, company reporting and strategic review. Our valuation experience ranges from single provincial properties to international portfolios, on both owner-occupied and investment bases. Our approach considers three recognised and interlinked methods: capitalisation of stabilised earnings, discounted cash flow, and comparable transactions.
Operator Selection
Our development team provides a comprehensive service to site owners and hotel developers, including a unique understanding of the ways to unlock site value. From site assessment and hotel specification to implementation of agreed disposal strategies, including lease and management contract negotiations, CBRE Hotels works closely with our other CB Richard Ellis divisions, such as Project Management, to provide one of the most experienced Development Advisory teams in the industry.
Asset Management
The Asset Management team at CBRE Hotels takes a fresh perspective on the way operators run hotels to help maximise asset value and optimise investment returns. Our analysis is based on three clear principles – to define the owner’s investment objectives through initial assessment of the property and operations; to design and develop a strategy to ensure operator’s objectives are in line with those of the owner; and to ensure implementation of the strategy through regular monitoring, analysis and reporting of procedures, practices and performance. We work closely with our colleagues at the global level to ensure that we provide leading edge, current, advice.
Hotel Capital Markets
Larger hotel investments and portfolios requiring acquisition and disposal advice need the combination of skills which the CBRE Hotels applies including an in depth understanding of hotel operations, purchasers, finance, marketing on a global basis.
Strategic Analysis
CBRE Hotels, with its extensive hospitality experience and deep rooted analytical skills, is able to provide clients with a value enhancing service that assists in the development and implementation of strategic plans, ensuring clients can successfully achieve their objectives. Services range from the evaluation of existing strategies to the recommendation of strategic action steps to the identification and prioritisation of potential value adding opportunities.
Operational Reviews
Through our in-depth understanding of hotel operations, CBRE Hotels is able to provide hotel asset owners and investors with the detailed analysis they require to develop the operational strategies needed to significantly improve profitability.
Leisure & Alternative Investments
CBRE Hotels has unparalleled experience in many tourism and leisure sectors. We are particularly skilled at guiding owners and investors who are looking at or require assistance with alternative forms of investment, whether it be casinos, spas or leisure attractions. Through our in-depth knowledge and thorough understanding of these alternative forms of investment, CBRE Hotels is able to successfully guide clients through the critical and complex issues involved in handling such investments.