CBRE Hotels' Americas Consulting & Valuation Services

CBRE Hotels' Americas Consulting and Valuation professionals are active throughout the marketplace, performing financial and market studies and valuations involving hotels, resorts, golf courses, and a variety of mixed-use developments and other hospitality-oriented land uses.

Clients rely on us for advice on a broad range of issues, the most common of which include:

  • Asset Management, Chain and Management Company Selection
  • Real Estate Appraisals and Business Valuation
  • Market and Financial Feasibility Studies
  • Litigation Support, Expert Witness, and Arbitration Services
  • Strategic Planning
  • Financial Consulting

Asset Management, Chain and Management Company Selection

Our operations background enables us to evaluate fixed assets and operating expenses and to recommend courses of action for increasing both asset value and profits. As a related service, we assist in hotel chain selection and in choosing and monitoring independent operations management companies. As needed, we advise on both the acquisition and disposition of hospitality properties.

Real Estate Appraisals and Business Valuation

With MAI (Member Appraisal Institute) professionals on staff, we are able to provide appraisals of all types of real estate assets. In addition, many of our staff are certified general real estate advisors in the states in which we perform work. Our primary clients are financial institutions, the majority of whom require that their appraisals comply with FIRREA requirements.

Our team has appraised such well-known individual properties as the Coco Palms Resort on Kauai, Trump Castle Casino in Atlantic City, and Quail Lodge Resort & Golf Club in Carmel, California. In addition, we have special expertise in appraising large hotel portfolios. Typically, we are engaged by appraisal clients who need reports that are highly credible and consistent, and where the properties are spread over a wide geographical area.

Market and Financial Feasibility Studies

Evaluating the market and economic feasibility of a hotel, resort, restaurant, marina, golf course, casino or other hospitality or recreational project prior to making a major financial commitment is an essential aspect of sound decision-making.

Our team sets the standard for market and financial feasibility studies. Owners, investors, operators, and lenders have the confidence in our ability to provide them with the highest quality market feasibility studies, whether they are considering investing in a new project, the renovation or repositioning of an existing asset, or the purchase of an operating property.

We tailor the scope of our studies to the unique needs of the individual project. In all cases, our market and financial feasibility studies incorporate the following research and analysis:

  • Area Review
  • Site Analysis
  • Supply and Demand Analysis
  • Position of the Subject Project in its Market
  • Estimated Financial Statements
  • Project Recommendations

Litigation Support, Expert Witness, and Arbitration Services

Owners, lenders, and attorneys seek our advice on questions concerning operating agreements, lost profits, leases, loan covenants, business valuations, and the purchase and sale of hospitality and real estate properties. Industry professionals regularly call on us to provide expert witness and litigation support services in every imaginable kind of real estate and hospitality industry matter. In addition, as a member of the American Arbitration Association, we offer professional arbitration services.

Strategic Planning

In light of the globalization of the hotel industry, together with our worldwide experience and network of professionals, our team has been successful in assisting numerous domestic and international hotel chains with their strategic planning. A sample of strategic planning services that we provide includes the following:

  • Evaluation of regional hotel development strategies of other chains.
  • Assessment of the system costs associated with regional development.
  • Evaluation of the supply and demand characteristics of specific markets.
  • Selection of specific sites.
  • Product concept development.
  • Development of national and regional disposition/acquisition strategies.

Financial Consulting

Given our experience in the hospitality and real estate industries, our team is a leader in providing financial consulting services to institutions such as banks, insurance companies, asset managers, and government agencies.

Some of the services we provide to our institutional clients include:

  • Evaluation of Loan Request
  • Financial Structuring
  • Workouts
  • Asset
  • Evaluation of Management Agreements