CBRE Hotels Advisory & Valuation Services

Included in the global network of services within CBRE Hotels are more than 50 hospitality advisory and valuation specialists in the U.S. The integrated CBRE Hotels Advisory platform, offers domestic and global clients a full suite of services, including: Market and Financial Feasibility Studies, Valuations/Appraisals, Development Advisory, Operator/Brand Selection, Acquisition Due Diligence (Buy or Sell), Asset Management, Financial Benchmarking, Operational Reviews, Litigation Support, and Destination/Tourism Analysis. In 2018, the group performed more than 3,000 advisory and valuation assignments in the U.S., Caribbean and Latin Americas.

CBRE Hotels Advisory professionals have experience as developers, asset managers, advisors, owners, operators, buyers, sellers, lenders, and franchisors. This multi-disciplined background facilitates a balanced perspective for each assignment. Our team has the knowledge, proficiency and capabilities to appraise and advise all types of hospitality related real estate assets


CBRE Hotels Advisory offers premier services and industry expertise to help private and public sectors in the planning, developing, managing, financing, problem-solving, operations, and valuation of hotels and other hospitality-related assets. Our team has the distinct advantage of being the only hospitality advisory firm with its own proprietary database consisting of monthly occupancy and average rate metrics, and full financial statements for thousands of hotels across the United States, allowing us to provide best-in-class advisory and valuation services.

From start to finish, and every step in between, CBRE Hotels Advisory provides a full suite of services that protects and ensures the longevity of your hospitality investment throughout its life cycle. We provide proactive insights and executable strategies to unlock hidden value, drive returns and enhance outcomes for our clients’ hotel investments.


  •  Market Demand and Financial Feasibility Studies
  • Valuation/Appraisals
    (New Construction, Refinancing, Acquisition, etc.)
  • Business and/or Opreational Reviews
  • Development Advisory
  • Operator/Brand Selection
  • Acquisition Due Diligence
  • Asset Management
  • Financial Benchmarking
  • Litigation Support
  • Distination/Tourisim Analysis
  • Resort and Recreation Services
  • Conference, Convention, and Public Assembly Facilities
  • National & Regional Trends® Reports
  • Inudstry Outlook Reports
  • Hotel Research & Lodging Insights
  • Custom Forecasting
  • Economictric Forecasting


CBRE Hotels Advisory provides an array of appraisal services in our nationally recognized platform, with strong quality control and high-level format oversight.


Each appraisal report is reviewed by divisional management with the MAI, RICS and/or ISHC designation, appropriate state licensure, and is based upon a newly developed, state-of-the-art, national format that ensures consistent methodology, content, execution and presentation. Our highly detailed and complete reports are fully compliant with USPAP and FIRREA and include:

  • An in-depth Marke​t Analysis section that summarizes past regional, submarket and competitive set performance benchmarks;
  • A detailed income analysis, with comparisons to regional properties as well as figures taken from national hotel publications and the CBRE Hotels’ proprietary database of over 8,000 properties; and
  • Detailed market information

CBRE Hotels maintains a national database of confirmed hotel sales transactions and other hotel market information which includes: 

  • The sale trans​actions include revenue and expense information, in addition to revenue multipliers and capitalization rates
  • The competitive market hotel data includes the most recent ADR and occupancy information that are confirmed by in-depth field research
  • CBRE Hotels is well suited to administering large portfolios through its Single Point of Contact (SPOC) system whereby the entire process—from bidding, to property data distribution, to report delivery and reviews—can be handled through one person
  • CBRE maintains a proprietary web site known as iChannel that is ideal for warehousing the significant amounts of property data, review comments and appraisal reports often generated in large portfolio assignments (more details on iChannel are available upon request)