Singapore Hotels MarketView - H1 2015

Arrivals start to recover but trading still a challenge



• First monthly increase in visitor arrivals since February 2014.
• Key highlights: Celebration of Nation’s 50 years of independence and the hosting of 28th Southeast Asia Games.
• STB’s S$20 million campaign launched in May to woo visitors from key feeder markets.
• Investment deals not limited to downtown core anymore; more deals are spilling along city fringe, though still rare and at high prices.
• UNESCO declares Botanic Gardens as a World Heritage Site.
• Singapore tops Lonely Planet’s Best in Travel 2015.
• Singapore Zoo is the best in Asia according to TripAdvisor’s 2015 Travellers’ Choice awards and 3rd in the worldwide category.
• Singapore tourism market faces potential headwinds for the remaining 2015 but marketing efforts from SG50 may see some improvements.
Please click here to download the full report.


Robert McIntosh
Executive Director - CBRE Hotels, Asia Pacific
O: +65 6326 1200
M: +65 8123 0208