Check-In 2019 - Issue 4

 

Welcome to the fourth edition of Check-IN, a paper focused not on the detailed numbers but interpreting and commenting on some of the topical hotel trends.

 
One of the ways hotel operators expand their portfolio and market presence is by continually launching and acquiring hotel brands. Each brand within a portfolio is intended to target a specific market segment and unique set of customer preferences.  Historically this was done largely by price.  More recently these preferences have been segmented by age and lifecycle, e.g. Post-Millennials, Millennials, Generation X, Baby Boomers.
 
Click Here to download a copy of the 2019 Check-IN publication.
 

CONTACT

Robert McIntosh
Executive Director - CBRE Hotels, Asia Pacific
O: +61 2 9333 3250
 
Chinmay Chitale
Research Manager - CBRE Australia
O: +61 2 9333 9097
E: chinmay.chitale@cbre.com.au